Cashback Porn?
During the month of May, Microsoft announced their new cashback service on the msn live cashback search.
The technology that formed the basis of Microsoft’s new Live cashback service was accquired from Jellyfish.com late 2007. While it’s early days, some critics are seeing this new service as Google Killer as customers will think twice about heading to google search as cashback incentives are available at Microsoft new live cashback search engine. The search engine offers a discount of 2 or 3 or 5 percent, depending on the merchant store you shop at.
While Microsoft starts releasing their marketing and advertising strategies across the web (Live Cashback Viral Ad), another company is also releasing their online strategies for a cashback service that’s guaranteed to customers excited. Adult Cashback program Nookierewards.com recently opened it’s site to the public, offering high caskback offers on adult products like Adult DVDs, Adult Toys, Lingerie and Adult Entertainment sites. The cashback range from 10 to 35 percent.
While it seems that cashback or incentive based shopping is geared towards customer loyalty, for sites like nokierewards.com where adult content is freely available, it many be difficult for them to gain traction. I think time will tell, for both NookieRewards and MSN live cashback as to whether the cashback incentive market will generate mass appeal